Crafting content for a website seems like a cut and dry proposition. Commercial websites — websites published to support a business — do not embrace the prose common to a spy novel. In other words, the text on the page provides basic information and is not intended to be flowery, hyperbolic, or entertaining. People reading the landing page of any business’ website seek out information. So, the text must tell the tale of the business rather simply.
This does not mean, however, boring, dull, or overly clinical content should be used. Dull content runs the risk of being unoriginal. The search engines do not exactly like dull content. Sites with boring content paraphrasing text similar business websites present may end up suffering from weak ranking placement in the search engines.
Improving the Content
The content of a website must be appealing to the search engines. Otherwise, the amount of traffic derived from the website won’t be all that great.
The landing page of a business’ website must get a few basic things across or else visitors may be confused and leave. Therefore, basic language would be most helpful on the homepage. Being a little too basic might hurt the cause of being ranked well in the search engines. A plumbing company with the words “Leaks and clogs fixed. Fair prices. Just call us for your plumbing needs” hardly reflect anything groundbreaking. People already know plumbing companies fix leaks and perform other basic tasks.
Punching up the dialog, to borrow a screenwriting expression, might boost the impressions gained by reading the text on the homepage. “Problem leaks ruining your daily plans? Call our team of plumbing pros for a stop-leak solution TODAY!” captures attention to a greater degree. The uniqueness of the writing may also appeal more to the search engines as well.
Overhaul the Text
All the text on a website should be improved and made original. This includes various category pages along with the main page and the “about us” page. Changing the prose might require a professional hand. Skilled website advertising writers should can revamp the text in a manner that suits both the search engines and the reader. With the search engines thrilled, more traffic results. More readers come from the added traffic. Solid writing impresses the readers. The website now has better marketing value. The process really is simple. Why not find out more by asking a SEO firm for assistance?
Why the Search Engines Like Original Content
The search engines are big on websites and text that deliver value. Several years ago, people would publish very low-quality content and find their websites ranking high due to keyword stuffing and massive link buying. The search engine results would then be home to some truly awful websites, which doesn’t reflect well on the search engines. So, more emphasis is placed on giving solid ranking to websites with excellent content. Who could blame the search engines for smiling favorably on such sites? Follow their advice and work on making the content of a website look solid and fresh.